Working together to empower social entrepreneurs
I am a Changemaker is the British Council Philippine's business plan development and seed funding competition. Established in 2009, it is a unique opportunity for young social entrepreneurs to turn their life-changing ideas into reality.
The initiative is carried out in partnership with the Philippines Centre for Entrepreneurship, Ateneo de Manila University and Starbucks Philippines.
Find out more about why Starbucks chose to partner with the British Council on this important initiative.
Why Starbucks Philippines partners the British Council
To achieve corporate social responsibility objectives
"As a brand we are very choosy about our partners. We chose the British Council because it is an international organisation that shares our values, particularly around inclusivity." (Zarah Perez, Head of Global Responsibility, Starbucks Philippines)
Starbucks Shared Planet is the coffee company's commitment to doing business in ways that are good for people and for the planet. They chose to put their brand values into action by partnering the British Council to support initiatives that help alleviate poverty.
To partner a recognised expert with established networks
"We were able to leverage the British Council's networks as we cannot reach all the schools in the country but they can. We also met a lot of people from the social enterprise industry which was a new area for us." (Zarah Perez)
The British Council is an expert in engaging social entrepreneurs both in the UK and across the world to find new ways of doing business. Together with the training partner Social Enterprise Development Partners Inc, we were able to use our networks to identify and support entrepreneurs.
To be actively involved in the development of the programme
"I really liked that they approached us about I Am A Changemaker before anyone else so we felt we were a big contributor to its success and felt very involved in the campaign. The British Council team suggested we create the Starbucks shared planet award which was an additional award for the team that embodies our values." (Zarah Perez)
To work with an organisation that understands partnerships
"We have a really good working relationship with the British Council and they understand that relationships need to be invested in. This is something else that is unique about working with them. It feels like we share in the success of the campaign and are equals in the partnership." (Zarah Perez)
To raise brand profile through an association with an internationally recognised and trusted organisation
As the United Kingdom's international organisation for educational opportunities and cultural relations, we have a reputation for developing trust and engagement throughout the world. With offices in over 100 countries, we are able to deliver programmes at a local, regional and global level.