“It was exciting and fun. It placed my goals into perspective and gave me an idea on how to start a creative enterprise or improve it especially if it has been in the industry for quite some time.” – Kiko Kintanar, Accessories Designer, Earthworks Fashion
The British Council has partnered with Nesta to internationalise their Creative Enterprise programme and disseminate their training methodology around the world. After two years of pilot programmes in Nigeria, Russia, Lebanon and Vietnam, the programme was rolled out in the Philippines last March 23-27, 2015 at the Radisson Blu Hotel in Cebu City. Fourteen participants from the creative industries and government sector experienced training and mentorship from Percy Emmett, a highly experienced specialist trainer and strategist in all areas of creative and cultural industries.
This workshop is a conscious effort to encourage the creative industry in Cebu to become one of the economic drivers of the province and imbibe a knowledge-sharing culture among creative enterprises— hoping that this training programme can be replicated in other cities across the Philippines. In 2008, Cebu City was recognized by the British Council as the Creative Capital of the Philippines and Metropolitan Cebu is also currently part of the Southeast Asian Creative Cities Network (SEACCN).
Representatives from Department of Trade and Industry (DTI) Cebu, Creative Cebu Council and various creative entrepreneurs in fashion, arts, tech, design and the comic book industry imparted their knowledge and skills in a setup where dialogue between the trainers and entrepreneurs ensued in assessing their needs and how they can better complement and support each other. Entrepreneurs partnered with government representatives during modelling and blueprinting exercises to ensure that a different perspective can be integrated in the process of developing a cohesive business plan. The results have been tremendously interesting— a microcosm of an emerging creative economy where the creative sector and government agencies work together to achieve optimum involvement in creating opportunities for all.
Peter Corazo, one of the participants in the training currently manages his family business – they design, produce and distribute cakes and delicacies in Cebu. The training has helped him identify and address key issues behind the significant decline in their recent sales – lack of product innovation and relevance to the market. He said that: “[This is] one of the best workshops I’ve ever been to.”
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