Creative Enterprise Training for Entrepreneurs
What is the Creative Enterprise Training?
This training programme has been developed by Nesta for creative entrepreneurs and the programme will enable you to explore your idea and its viability whilst progressing the development of your individual skills for setting up and running a creative enterprise.
The programme puts YOU the idea generator (the creative) in control. You have the opportunity to create a business that truly reflects your own enthusiasm, passion and values.
You will explore the relationships you and your business needs to survive. You will identify the different types of relationships you will need to develop for your product or service.
Business planning can be daunting, so through this programme you will be able to break down the process and produce a visual business plan using the blueprinting tool. This will enable you to develop a more detailed operational plan and identify areas where external expertise and resources are needed to deliver the product or service to your customers.
The Programme Covers
- What should I do to make my business work?
- Why should my customers care and how will they benefit?
- How can I make money to allow my business to be sustainable?
- Basic business facts that will help you succeed
- Identifying, protecting and maximising your IP
- Considering your personal values, energy and ambitions
- Balancing your passions, talents and economic drive
- Mission statement summarising aspirations for your business
- Evidencing the impacts of your business
- Illustrating what success will look like for your business
- Identifying your customer base
- Understanding the interrelation of the business, customer expectations and the qualities of your product or service
- Turning your draft operational plan into a more detailed picture
- Considering the different types of relationships you need to develop in the four key areas of business activity: Generator, Realiser, Distributor and Customer
- Considering the importance of pricing your products or services for the market you want to reach.
- Creating a framework to consider the key elements that should be in place for you to connect with you customers
- Understanding their potential customers spending power and how to reach them
- Developing a marketing plan that allows you to prepare your communications strategy to ensure you maximise impact
- Introducing the vital role of finance to allow you to control your business activities
- Personal survival planning so you know what you need to take out of the business and if the business can support you in the early years and if not how you will support yourself whilst getting the business off the ground
Cash Flow is a tool to let you understand how money flows into and out of the business. By understanding this you can be in control of your business finances to ensure you keep a healthy and sustainable business that meets your aspirations.
The pattern of each day will generally be as follows:
09.30 – 10.00 Gathering; discussion and review of previous day
10.00 – 10.40 Morning session I
10.45 – 11.00 Coffee break
11.00 – 12.30 Morning session II
12.30 – 13.30 Lunch
13.30 – 15.00 Afternoon session I
15.00 – 15.15 Coffee break
15.15 – 17.15 Afternoon session II
17.15 – 17.30 Finish
What difference will the training make?
- You will explore your values and how they align with your business idea
- Identify your customers and the relationships you will need to build
- Use blueprint modelling to visually map how the business will function
- Develop your marketing messages
- Use financial tools to ensure you are in control of your business finances
Who is it for?
We are looking for entrepreneurs working in any of the following creative sectors advertising, architecture, the art and antiques market, crafts, design, designer fashion, film, interactive leisure software (ie. video games), music, the performing arts, publishing, software, and television and radio.
You must have a creative idea\product\service with either no established business yet or trading no more than 18 months, and to be eligible for a place in the training you must be working in the Philippines.