Marketing Manager, Digital Analytics
As part of the East Asia English Marketing Team, you will be responsible for web and data analytics, to provide a deeper understanding of our online and offline marketing impact and to drive more effective marketing and communications activity. Focussed on our English Strategic Business Unit (SBU) in East Asia, you will also be compiling and contributing to social media, website and campaign reports and assisting in the management of dashboards.
Details
| Reference number | PHI-MC-0065 |
|---|---|
| Location | Philippines |
| Salary | Pay band 6/G (From PHP 60,804 gross per month) |
| Duration | Indefinite |
| Closing date | Wednesday 29 January 2020 |
Role overview
ABOUT THE DEPARTMENT/TEAM
Marketing at the British Council is a strategic function which drives awareness, understanding and engagement with us across our diverse audiences. We use insight, knowledge and analysis of our marketing and our customers to engage them with the British Council’s international cultural relations mission, our products and services in the most impactful and effective way. We lead the development of our brand and use our expertise to tell inspiring stories to enhance our global reputation, build lifelong relationships, engage our staff and prove the impact of what we do.
WHAT YOU WILL BE DOING AND WHY
You will be responsible for web and data analytics, to provide a deeper understanding of our online and offline marketing impact and to drive more effective marketing and communications activity. Focussed on our English Strategic Business Unit (SBU) in East Asia, you will also be compiling and contributing to social media, website and campaign reports and assisting in the management of dashboards.
WHAT IS INTERESTING ABOUT IT
You will have the fantastic opportunity to join a new role within the regional Marketing function, where you can make a difference and shine.
You will be able to provide your insight regionally and contribute to our global product and go-to-market strategy.
Learning English with the British Council provides students with critical language excellence and 21st century skills. You can take pride in in the fact that you will contribute to making a global difference to people’s lives.
WHAT WE ARE LOOKING FOR
You should have experience in using website and social media analytics systems and tools, as well as interpreting data from them to generate insights and make recommendations.
You should also bring along your experience of compiling website, social media and campaign reports.
BENEFITS OF WORKING AT THE BRITISH COUNCIL
- Flexible working opportunities (working from home / flexible hours)
- 37.5 contracted working hours per week (we believe in an output-based delivery!)
- Smart working (most of us hot-desk!)
- Year-end bonus and annual bonus scheme
Our work makes a lasting difference by building more inclusive societies and supporting people’s prospects.
Together, we can do more.