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Team Manila Graphic Design Studio, 2017

Creative Economy of the Philippines - City Wide Mapping and Growth Opportunities” is a research project managed by the Creative Economy Council of the Philippines through a grant from the British Council.

The project aims to provide a deeper understanding of the creative economy of the cities of Makati and Baguio, based on the analysis of public records and sampling base, and to provide guidance for data collection, survey methodology and analysis that can later be scaled on a national level.

The output will be a strategic report that gives insight to the state and scale of a city’s creative industries and identify opportunities for growth. The methodology developed from the project will serve as a tool for other cities in the Philippines to replicate the study.

The project stems from discussions between the British Council and National Commission on Culture and the Arts (NCCA), Department of Trade and Industry (DTI) and CECP, on priority areas for growing the creative economy of the Philippines, following a focussed group discussion with the said agencies last May 2017.

The Asian Institute of Management (AIM) serves as the lead researcher, while Tom Fleming Creative Consultancy (UK)  acts as expert consultant.

The data and insights gathered from this report will inform future policies, programmes, and roadmaps on the creative economy of the Philippines. NCCA will also develop a grant scheme for other cities to conduct their own mapping exercises.

British Council has been supporting Philippine ambitions to grow this sector in its mission to create more prosperous and inclusive societies.

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