Creative hubs are emerging rapidly as drivers of innovation around the world, including in the Philippines. They contribute to building stronger communities and spurring the growth of cities and creative economy despite the many challenges they face today.
We commissioned Creative Friction to research the impact of our Creative Innovators Programme on Philippine hubs’ abilities to generate creative value added for their members. This in-depth study also explores how hubs have shaped the resilience of their respective communities during the Covid-19 pandemic.
Creative value added refers to how, by enabling a range of fruitful interactions, creative hubs can drive problem-solving, learning and meaningful progress among their members.
The report utilised in-depth interviews and case studies to derive key insights on how the 15 creative hubs we supported have generated creative value and demonstrated resilience, both prior to the pandemic and following its onset.
Based on the initial interviews and shift in how they delivered value to members in pandemic responses, three creative hubs were selected for in-depth research: Common Room, CraftMNL, and Film Producers Society.
- Creative hubs generate ‘creative value added’ through enabling interactions that drive problem-solving, learning and meaningful progress among members.
- Loss of income or financial insecurity among hubs and their members was one of the most obvious challenges they faced. This was brought on by the closure of physical spaces due to the lockdowns and mobility restrictions.
- Creative hubs responded proactively to the pandemic in diverse, myriad ways. They have exhibited transformative adaptations such as strengthening and digitalising their creative work, pursuing hybrid business models and advocating for the creative and cultural sector.
- There is a plethora of ways in which hubs and their members can further enhance creative resilience in the coming years. Our evidence shows an overall trend towards a rapid digitalisation of core hub functions, including community interactions, skills development and promotional activities.
Creative innovators – Stories of resilience and collaboration
Watch this recorded session on how hubs have adapted to global changes through interaction and collaboration featuring Creative Friction’s Tuukka Toivonen and Justine Co. They had an insightful sharing of the report at 23:35.
Held in March 2021, the activity was part of our four-day online event ‘Drivers of Change – Celebrating creative innovators of the Philippines and beyond’